Google not good enough

Maps and geolocalisation allowed for the huge success of personal navigation devices, then became a standard feature in smartphones, and are now getting embedded directly in cars.

Maps and navigation software are nowadays pretty good in most of Europe and the USA. However, finding a point of interest (e.g. a shop, theater, gas station, parking, etc) is still very adventurous: the place will often have changed name, or closed down, maybe moved to a different address. Or new places will have appeared and won't show up on the map. And the geolocalisation will be wrong.

Providing reliable points of interest on a map is therefore critical to a growing number of applications and devices. 

In this respect, Google Maps is not good enough, as reported by the New York Times here.

This is why some companies, including NAVX, run a Content Factory. The factory collects and verifies information about points of interest, not only using smart algorithms but also relying on a team of specialists and operators who interact directly with brands, shops and other outlets.

Building and running a Content Factory has a cost, but can be done in a scalable way, allowing to produce best-in-class content for the satisfaction of customers.

Comments

[Cheap Uggs]

Cheap Uggs

[accommodation for London 2012]

Yes, in some cases this is true, Google Maps can be really tricky and a single aspect wrong, can redirect people to untruth directions.

[Evering2010]

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[claire besancon]

come on NAVX your lack of success is not due to Google unfair pratices, it's the result ofbad management and bad choice of tecxhnology. a few years back you were the next big thing, now you are even behind dismoiou!