We were recently interviewed by Janice Partyka at the Navigation Strategies USA conference. She published an interesting note in GPS World, where she wonders how content providers can make money "when consumers are increasingly expecting applications to be free, and some applications, such as navigation or mapping, are getting dangerously close to becoming a utility ?".
Janice goes on taking the example of NAVX:
"One strategy is to add value in a way that is challenging for other companies to cookie cut. An example is Navx, a company based in Paris that provides fuel prices for up to 100,000 gas stations with hourly updates. Consolidating the data isn’t a fully automated process so it is unlikely that companies like Google, or the like, will want to get their hands dirty. Navx also identifies parking spaces, speed traps, and charging stations for electric vehicles."