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Navigon's online platform: Fresh

Picture001Navigon has announced the future launch of its content and services platform called  Navigon Fresh. (Available in the spring in North America). The objectif is to provide users exclusive content and services, and support Navigon's user community with updated information.

We have already talked about the key strategic concerns of PND players here. Content is king for the navigation market: It's a way to keep customers and attract new customers.

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17 January 2008 in The business of GPS |

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