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iPhone 1.1.3 update

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Apparently Gear Live guys are fed up with " iPhone 1.1.3 : fake or not fake ?" questions, they have posted this video below to show the new features of the update, including the home screen shuffling and reorganizing of the icons, the multi-person SMS sending, and the new “Locate Me” feature in the Google Maps application...

You can also click here to see Gear Live's iPhone 1.1.3 image gallery.

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NAVX @ CES 2008, in Las Vegas

Toto The Consumer Electronic Show will start on Monday, 7th of January, in Las Vegas. An opportunity to meet with the leading navigation players. TomTom, Garmin, Magellan, Mio, Navteq, Tele Atlas, Nokia, etc will all be there, probably announcing exciting new products. We'll keep you posted, and if you want to meet, don't hesitate to contact us on this blog !

GPS for iPhone:this is real !

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There have been many rumors for getting GPS functionality on the iPhone, some of them are fake, some of them with embedded A-GPS.

But this time we know that it's real because partfoundry designed a real GPS receiver chip that can send the data to Google Maps to get driving and directions and possibly allow for other location based services.

The code for the application will be open source allowing users and the chip will be shipping on february 2008.

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See the video :

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TomTom and Google Maps work together to send business info to TomTom users

TomTom is teaming up with Google Maps so that users can search for and send business addresses directly from the Google Maps’ website to TomTom devices.
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In fact, Google Maps local search pages have expanded their ‘Send to’ feature with the option ‘Send to GPS’. With one click TomTom users can benefit from this service without needing to download complicated zip files. The selected information is then transferred to the TomTom device when the device is connected to the Internet via TomTom HOME.  Drivers can then navigate to their new destination, as well as view the location on the map of the TomTom device or save it as a ‘favorite’ on the device for later use. This is really cool !

See the video below for more information :

Location based services conference of ebg

Picture001Navx will give a presentation at the "Location Based Services, Geo-localisation & M commerce" conference of the Electronic Business Group, on December 20, in Paris.
The other participants are Bruno Prexl (Bouygues Telecom), Mung Ki Woo (Orange), Pascal Brouet (Mappy). It will be very interesting, don't miss it !

Click here for detail.

#9-Will LBS services finally take off, how and on which platform ?

We have heard of Location-Based Services (LBS) for years, but the market never really took off. At NAVX, we think the time is now ripe for LBS : GPS chips are now cheap and precise, geolocalisation is widespread thanks to TomTom and its competitors, maps are commonly used on the web thanks to Google Earth and its mash-ups, car navigation is a killer app, and ... GPS phones are about to hit the European market.

Location-Based Services are about finding a person, a place, an information or a thing relative to the user’s current location.  And we can imagine the following services :

  • Mobile search
  • Dynamic content push & pull (such as gas prices, speedcams, parking availability, etc)
  • Mobile reservation/ booking
  • Peer-to-Peer/ Community interactions
  • Security Packages (knowing about the whereabouts and safety of spouses, children, relatives, and even pets)
  • Live traffic information and floating car data
  • Location Based Gaming Market
  • Mobile Social Networking  (buddy location..etc)
  • Geotagging  
  • Mobile Geo-advertising
  • etc

On which platforms these services could be used ? Specifically on cell phones, providing navigation beyond the vehicle, allowing access to various LBS apps, with the largest potential addressible market in terms of price/fonctionality (remember that 80 millions GPS phones will be sold in Europe in 2009 according to Berg Insight). But also on connected PNDs, which will allow users not only to receive updated and personalised information in their car, but also to transmit data back to the server and share them.

We think there are three key factors for LBS to be a success :

  • Focus on specific customer needs, even if they look like a niche (security, finding your pals, get alerted, etc)
  • Launch lots of applications and test them on customers (no one knows which one will really get traction)
  • Integrate LBS seamlessly in the phones and PNDs

Google Maps for Mobile now shows your location (without GPS)!

Here is the new feature of Google Maps Mobile, called "My Location" that will display your current location on the map even if your device does not have built in GPS functionality. How it works ? By taking information broadcast from mobile towers near you to approximate your current location on the map. Need to get directions from your current location? My Location will allow you to flip out your mobile device and do all of these things instantly and without having to clammer around to set your current location. See the video below and find the details here :