They want Mobile Phone GPS

TeleAtlas announced the results of  a consumer study about Wireless GPS : It's not the big surprise, Mobile Phone navigation is going to be in high demand.

The study shows that the vast majority (84%) of consumers surveyed that a GPS navigation on their phone was a good idea, nearly 75% want to use the device to find points of interest (POIs) and 68 % want access to their current location via a detailed map.

(But according to the results, those who already have a navigation system would not replace their current system after the acquisition of such a GPS- enabled cell phone; rather, users would leverage both systems !)

There is also a market demand for LBS and "locator" services: 84% of respondents are interested in "child locator" services that would show a detailed route to where their child is currently, and 47 % interested in "friend locator" services.

So, the study confirms that people want GPS in their mobile phone and they are interested in GPS applications that provide rich and dynamic content. Cool.

Click here to read the press release.

technorati tags: Teleatlas mobile navigation GPS mobile phone