Tele Atlas launches scenic road content in the US
Tele Atlas announced yesterday the launch of "Tele Atlas Touring Series", a
digital map product featuring content and scenic route information from
the popular “Get Outta Town” series from MAD MAPS, a specialist
of scenic touring in the United States.
MAD Maps has launched “Get Outta Town” maps last year so that americans escape from the hustle and bustle of crowded subways and noisy streets to quieter, more scenic and out-of-the-ordinary roads. And now Tele Atlas, the leading provider of digital maps offers these scenic road trip maps with valuable route and point of interest like great roadside diners, fresh food farm stands, charming old town inns and award winning wineries to its users.
TeleAtlas Touring series shows the rising importance of personalized navigation offering : that means in the very near futur, we'll see a lot of collaboration between the leading map providers and companies specialized in GPS contents and services, like Navx :-)
ps. Tele Atlas Touring Series are currently available for 30 U.S. cities, including Boston, Dallas/Ft. Worth, Los Angeles, Miami, Orlando, San Diego, San Francisco and Washington, DC. Each series will feature five to seven routes for scenic road trips to help guide digital map users on a variety of excursions with turn-by-turn directions and a range of POIs such as local roadhouses, roadside attractions and recreational areas.
You can see the press release, here.
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