"SFR Navigation" with Mappy !
A first in GPS navigation market : French mobile operator SFR is establishing a partnership with Mappy to launch unlimited GPS navigation offer on mobile !
This collaboration is a great step into the french market because mobile network operators have only recently begun offering navigation services in Europe. (At the end of Q1 2006, less than 20 out of around 70 mobile operators in Western and central Europe had launched off-board navigation services. In the US though, two out of four nationwide operators representing almost 50 percent of the total wireless customer base have launched navigation services )
So the "SFR navigation" integrates all GPS features like real time traffic information, fixed and mobile radars, itinerary calculations for pedestrian mode, points of interests..(Remember that Mappy worked also with Appello, a sweden provider of mobile GPS navigation services on online mobile navigation on java technology-maybe just to be prepared for this collaboration ?).
The "SFR navigation" will be offered on Blackberry Curve 8310 (enjoy the presentation video here)
ps. The subscription price is really cool : 2€ per month for 12 hours of navigation, or 9.90€ illimited !
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