handset navigation users will reach 43 million in 2012
In this new market report, Berg Insight forecasts a high growth on the US and European markets for maps and navigation in
handsets. Let's see numbers : mobile subscribers accessing maps and downloading routes using their mobile
handsets in Europe and the USA is expected to grow from 4 million users in 2007 to 43 million users in 2012 !
This growth makes sens with the introduction of GPS-technology in smartphone handsets and bundling of navigation and map content with mobile devices. Today, PND continues to dominate the navigation market but more and more handset owners discover handset-based mapping and turn-by-turn navigation services (which are increasingly being integrated into one service with a common user interface).
So in the future handset navigation services will also complement other personal navigation solutions, like the use outside the car (pedestrians, commuters and travellers..) New solutions will also require new services - like advertisement funded services. According to the report, ad-funded services will account for an increasing share of the mobile navigation market. Navigation fits perfectly with local search applications that offer completely new opportunities for advertisers to target consumers in novel ways. Anyway the mobile industry players have to embrace the ad-funded service model in order to stay competitive on the emerging market.
Find out more about this report here.
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Posted by: ma633zda | 28 April 2008 at 15:49