What's the mission of Google ? To organize the world's information, they say. And let's face it: In what area of life is the world's information more
disorganized ? Romance, of course !
This is not a new product. But how many of you know Google Romance ? It's not only "Chat, find your soulmate, and find love" please. It's much more, a product "that offers users both a psychographic matchmaking service and
all-expenses-paid dates for couples who agree to experience contextually
relevant advertising throughout the course of their evening".
"We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know - close the deal" said Jonathan Rosenberg, Google's senior vice president, product management. Well, you see, that's so easy !